> For the complete documentation index, see [llms.txt](https://fija.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fija.gitbook.io/docs/brand/brand-guidelines.md).

# Brand Guidelines

**Company name:** fija Finance

**Tagline:** Compliant. Easy. Transparent. 

*“The new way to earn on your crypto”*

<details>

<summary>Logo Guidelines</summary>

* **Logo font:** Josefine Sans Regular
* **Logo original color:** #0D7A89
* The logo must be place either on the top left or right side of the page

</details>

<details>

<summary>Colour Guidelines</summary>

* **Primary colour:** #0D7A89
* **Secondary colours:** #0D7A89 & #FFFFFF

</details>

<details>

<summary>Typography Guidelines</summary>

* **Fonts used:** Lexend, sans-serif

</details>

<details>

<summary>Imagery Guidelines</summary>

Consistency: All Images taken, designed or used should be aligned and consistent in colours, tone ad quality to make sure fija has a cohesive and recognizable visual identity.

</details>

#### Logo

<table data-view="cards"><thead><tr><th></th><th data-type="image"></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>fija Teal Logo</td><td><a href="/files/7K67DfIZONWY53z1azN9">/files/7K67DfIZONWY53z1azN9</a></td><td><a href="/files/7K67DfIZONWY53z1azN9">/files/7K67DfIZONWY53z1azN9</a></td></tr><tr><td>fija Black Logo</td><td><a href="/files/mUVdTXQHpAZKpTCZTRm5">/files/mUVdTXQHpAZKpTCZTRm5</a></td><td><a href="/files/mUVdTXQHpAZKpTCZTRm5">/files/mUVdTXQHpAZKpTCZTRm5</a></td></tr><tr><td>fija White Logo</td><td><a href="/files/FInTHt4kJRe6DHwP7e5I">/files/FInTHt4kJRe6DHwP7e5I</a></td><td><a href="/files/FInTHt4kJRe6DHwP7e5I">/files/FInTHt4kJRe6DHwP7e5I</a></td></tr></tbody></table>